Here are 7 reasons why your business needs to invest in SEO or web positioning to take your brand to the next level. SEO is essential for greater searchability and visibility, but it offers more real value than that.
Many brands and companies know (or think they know) that they need SEO for their web pages or online stores and the benefits that they will get from that SEO work that will be implemented on their behalf.
SEO will undoubtedly improve a website’s searchability and overall visibility, but what other real value does it offer? Why is SEO so important? Why should you invest in SEO?
7 reasons why your business needs positioning, and you should invest in SEO
#1. Organic search is the primary source of website traffic.
Organic search is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion such as filling out a contact form, sign up for a newsletter, make a purchase, download a brochure, etc.
As marketers know, Google owns a significantly larger share of the search market than other competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others.
This does not mean that all search engines do not contribute to a brand’s visibility, but rather that Google owns about 75% of the overall search market. He is the undisputed leader, and therefore, it is essential to follow his guidelines.
But the remaining 25% of the market for other engines is valuable to brands as well.
Being the most visited website globally, Google also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention, YouTube is the second largest search engine.
We know that most people with access to the Internet visit Google once a day to get information.
Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and a high-quality website lead brands to success. Investing in SEO is a crucial factor for your business.
#2. SEO builds trust and credibility
The goal of any seasoned SEO is to lay a solid foundation for a website with a clean and significant user experience that can be easily discovered in searches thanks to the brand’s trust and credibility and its digital properties.
Many elements go into establishing authority concerning search engines like Google. In addition to the factors mentioned, authority accumulates over time as a result of elements such as:
- Quality backlinks.
- A positive usability of the user within the website.
- Optimized elements and content on the page.
Here’s the problem: it is impossible to build trust and credibility overnight, just like in real life. Authority is earned and built over time.
Establishing a brand as an authority requires patience, effort, and commitment. Still, it also depends on offering a valuable and quality product or service that allows customers to trust a brand.
#3. Local SEO means increased engagement, traffic, and conversions.
With the rise and growing dominance of mobile traffic, local search has become a critical part of small and medium-sized businesses’ success.
The goal of a local search is to optimize your digital properties so that people can find you quickly and easily, bringing them one step closer to a transaction.
Local optimizations target specific towns, cities, regions, and even states to establish a viable medium for a brand’s messaging.
The professional SEO does this by optimizing the website of the brand and its contents, including local citations and backlinks and local directories relevant to the location and the business sector to which a mark belongs.
To promote engagement locally, you start by optimizing Google My Business listing and other social media profiles.
A strong emphasis should also be placed on user reviews on Google and other review sites like Yelp, TripAdvisor, among others, depending on the industry.
#4. SEO impacts the buying cycle
Clients do their research. That’s one of the most significant advantages of the Internet from a buyer’s perspective.
Use SEO tactics to convey your messages to convey good offers, innovative products and services, and the importance and reliability of what you offer to customers.
It also undoubtedly positively impacts the buying cycle when done right.
Brands need to be visible where people need them to make a good connection. Local SEO improves visibility and allows potential customers to find the answers.
#5. SEO is relatively cheap. Invest in SEO and gain visibility
Sure, it costs money. Anything good costs money.
But SEO is relatively cheap in the grand scheme of things, and the payoff will likely be considerable in terms of brand benefit and bottom line.
I would not consider it a marketing cost. It is a true business investment; now is the time to invest in SEO. A good SEO implementation will keep your business in the top results of Google for years to come. And, like most things in life, it will only get better with the more attention (and investment) you receive.
#6. Investing in SEO is a long-term strategy.
SEO can (and hopefully will) have a noticeable impact within the first year of the action being taken, and many of those actions will have an impact that will last for more than several years.
Do not think that if you hire an SEO specialist, he/she will position your website or online store in a few months. Power, you can. Now, it depends on the competition, on the difficulty of the keywords, and so on.
I always tell my clients that things should be done little by little so that it seems natural in Google’s eyes. Otherwise, sooner or later, it’s going to penalize us in some way, and it’s the last thing we want.
And the more SEO time, effort, and budget you put into it, the better and longer a website can be a worthy competitor in your niche.
#7. Investment in SEO is quantifiable.
Although SEO doesn’t offer the easiest ROI to calculate like that of paid search, you can measure just about anything with proper tracking and analysis. So don’t be afraid to invest in SEO.
The big problem is trying to connect the dots at the back end, as there is no definitive way to understand the correlation between all the actions taken.
Still, it’s worth understanding how specific actions are supposed to affect performance and growth, and hopefully, they do.
Brands also want to know and understand where they have been, where they are, and where they are going in terms of digital performance, especially for SEO when they have a freelance or agency paid to execute SEO strategies.
Final Words to invest in SEO
Implementing robust and quality SEO on your website or online store will always benefit your brand and your marketing efforts.
It is considered a “new age” marketing technique, but it is critical today for a brand’s presence on the Internet, especially as the available data and competition continue to grow.