Do SEO Myths exist? Yes, they do. To say that SEO has “changed a lot” is an understatement because Google performs multiple updates per year. As a result of these constant modifications, it is a challenge to keep up to date to adapt SEO strategies accordingly and resolve any organic traffic reduction.
Maintaining an effective SEO strategy requires a commitment to quality. Because SEO has changed so much in recent years, it is difficult to know what is outdated, what is essential, and what is just wasted effort.
This article gives you the 10 most common SEO myths to leave behind to prevent you from spending time on strategies that do not work for SEO.
SEO Myth 1: “I should submit my website to Google.”
Google finds content through bots, the “web crawlers” that always search the web for indexed content.
Making changes to existing pages on your website or creating new ones sends Google an updated map of your website that helps their crawlers find your content faster.
SEO Myth 2: “More links are better than more content.”
In the past, to achieve better ranking, so many links were built without analyzing the link domain. Today, link building is still a significant ranking factor but focused as a vote of confidence or a recommendation of a website’s content. It is essential to focus on the quality of the links rather than the quantity. The best way to generate quality backlinks is by creating quality content.
SEO Myth 3: “Keywords are the most important thing.”
Search queries are becoming more conversational, and the latest updates from Google have focused on better understanding these types of queries through natural language processing.
The introduction of the Hummingbird search algorithm in 2013, which analyzes phrases rather than keywords, marked a significant shift in the use of keywords for topic-centric search and is one of the 10 SEO myths to get past. Focus on creating reader-centric content to discover the content they are looking for, regardless of the exact keywords you are using.
SEO Myth 4: “Having a secure site (HTTPS encryption) is not important.”
Have you noticed that some URLs start with “https: //”? The extra “s” means that the connection to that website is encrypted so that hackers cannot intercept any of your data, a technology called SSL (Secure Sockets Layer).
In August 2014, Google started using HTTPS as a token in its ranking algorithms, meaning that a website with standard HTTP may be affected by its search results.
SEO Myth 5: “Do not link to other websites.”
When creating content for the web, your primary goal should be to add value. If doing so involves naturally linking to a website other than yours to provide additional information, that’s fine, but there are some exceptions. Linking to another website in exchange for a backlink, a link to an advertisement, or a link in the comments, is not as valuable as a natural link. In these situations, it is convenient to use the link attribute “rel = nofollow.”
SEO Myth 6: “Meta descriptions have a big impact on search rankings.”
Meta descriptions, the short descriptive text that appears below the title in search results, are not an official ranking factor for search engines, but they do influence a user’s decision to click or not click on your page. Therefore, it is an important on-page SEO factor.
Meta descriptions can also be copied to social media when your content is shared; use them to encourage clicks from there.
To make a good meta description, include less than 160 characters (Google allows up to 220 characters, but mobile devices cut it down to 120 characters) and have your keyword or phrase.
SEO Myth 7: “Pop-ups damage search rankings.”
For pop-ups, the keyword is “intrusion.” Google only penalizes those that hinder a user’s ability to easily access the content of a page when they perform a search from mobile devices.
For example, a website with pop-up windows that must be discarded to access the main content is frowned upon by Google. But a website with pop-ups that use reasonable screen space and don’t disrupt the mobile user experience is fine.
Using pop-up sales in a useful way can be a good entry strategy. This is one of the 10 SEO myths to leave behind. Instead, offer something valuable and relevant to that particular page’s visitors and adjust it to the context to not harm the user experience.
SEO Myth 8: “SEO is something of the IT area.”
While search engine optimization can be very technical, it’s not something you want to hand over to IT and forget about. Designing an effective SEO strategy means managing technical aspects and developing content, creating links, developing an editorial calendar, internal training, and more.
SEO Myth 9: “You can only include one H1 per page.”
Headings are useful for Google because they allow you better understand the context of different parts of a page. Think about your users and how to make your content accessible to them, either by using multiple H1 headers or other standard constructs.
Myth 10: “The home page needs a lot of content.”
See the home page as the gateway to your business, an opportunity to make an excellent first impression and convey what it is all about. This is one of the 10 most essential SEO myths to leave behind. Here’s why: the content of the home page should only be enough to inform what your business does, where it is located (if it is local), your value proposition, and tell what do you expect visitors to do next. Make them feel satisfied, not overwhelmed or disappointed, much less confused.
Suppose you want to create search engine positioning strategies and help your website get the exposure it deserves. In that case, you can check out my other SEO blogs, where you will learn the tools and techniques necessary to develop efficient organic positioning campaigns.
Other SEO Myths you shouldn’t believe.
- The content of the home page must be very long. It should be long enough for you to explain what you do and offer.
- More pages equal better rankings. You should only have quality pages; otherwise, they will not help your SEO.
- User experience is not that important. The truth is that it is a crucial point for SEO. You must satisfy the needs of people with good content, have a good website, good loading time, less bounce rate, among other details.
- You don’t have to optimize the images. This is a great SEO myth. The optimization of the images goes through adding the alt text, the description, and these are compressed so that the site loads faster.
- I don’t need a mobile-friendly site. Your website must be responsive, dynamic, or with a separate URL for mobiles and always offer a good experience on these devices.
These are some SEO myths that you should stop believing. There are others that we know about and that we know many still believe. If you need help in your web positioning strategy, contact us, we are experts.
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