What Is Domain Authority?
Increase Your Domain Authority: DA is a metric on a size or scale of 10 to 100, made by Moz, that predicts a site’s performance in internet search engine rankings.
Here are some imperative facts about Domain Authority:
- DA rank is based on more than 40 factors, which include (1) the number of links pointing to your website from other sites, (2) the Domain Authority of those websites that link to your website, and (3) the age of your site.
- Though Domain Authority is not a term or concept that Google uses, the Google algorithm takes into account these factors when deciding how to rank a website page.
- Because Domain Authority is a logarithmic scale, a DA of 20 is ten times the strength of a DA of 10.
- It is very much easier to go from a DA of 10 to that of 30 than it is to go from a DA of 50 to that of 80
To easily see the DA of your own site or any other site, just install the Moz SEO Toolbar Chrome Extension.
Once you have installed it, you will need to sign up for a Moz free account.
When your Moz account has been activated, the Moz Chrome Extension is going to shown a small black box with a green bar. Inside the box is a number that displays the DA of the site you are currently visiting.
How To Increase Your Domain Authority
#1. Publish Content That People Will Link To
It’s a cliché but it’s very true: quality content is King.
You need other websites to link to your own site and the only way (legitimate) to achieve this is to create content that other individual want to link to. That is a surefire way to increase your domain authority.
#2. On-page SEO
Optimizing the on-page SEO factors for every one of your blog posts will likewise help to increase your Domain Authority.
For more info on this, you can read Neil Patel’s On-Page SEO Cheat Sheet.
#3. Internal Linking
Linking from inside your blog post to other blog posts on your site will improve reader experience and increase the time spend by visitors on your website.
Both are two factors that Google’s algorithm measures. Therefore Internal Linking will likewise increase your domain authority.
For more information on how to do Internal Linking, you can read the Moz Guide on Internal Links.
#4. Guest Posting
Guest Posting will increase the number of sites linking to your website and will increase traffic to your blog. And So Guest Posting will increase your Domain Authority also.
#5. Increase Your Domain Authority With Social Signals
The number of times your blog content is shared on social media is monitored by Google.
These (social signals) are part of the google algorithm that determines how high your web page will rank in the search results. That is, more social media shares means higher Domain Authority.
For more information on getting more social media shares for your blog content, you can read Adam Connell’s How To Get More Social Shares: The Definitive Guide For Bloggers.
#6. Increase Your Domain Authority With an Aged Domain
The age of the domain is simply a huge part of Domain Authority.
One strategy some individuals use is to buy an Aged Domain then use it as their own blogging platform in the After Market. If the said Aged Domain has a good Domain Authority this method can save you the 6 to 12 months it usually takes for a new domain to acquire Domain Authority.
An alternative or another strategy is to point an Aged Domain to your newly purchased domain. Then the new domain then acquires some of the DA of the Aged Domain.
#7. Blog Regularly Frequently
Businesses that blog 20 times or more monthly get 5 times more traffic than those who blog 5 times or less per month (Hubspot reports).
Aim for 2 or 3 blog posts per week.
#8. Reduce Site Loading Time
Website loading time is another factor measures by Google measures. Again, it is part of the algorithm that determines how high your website ranks.
But it likewise impacts behavior of visitor
Suppose somebody clicks on your site from a Google search results page and afterward clicks the back button in light of the fact that your site is taking too long to load.
Google is watching that and will push your page additionally down the results (since they’re always endeavoring to improve user experience).
#9. Mobile Friendly website
51.3% of all web visits are presently made from a cell phone device. (Source)
If your site isn’t optimized for mobile, you are going to lose a huge chunk of your potential traffic.
Be that as it may, more than that, Google will see that your site isn’t mobile-friendly and will punish you in the mobile web search engine rankings.
Therefore, a mobile responsive web design is another factor that is going to increase your Domain Authority.
Reward Tip => Create Infographics
One of the most simplest ways to get external links from high Domain Authority sites is by making and publishing Infographics.
Good and quality infographics that show the latest data/info on a particular topic stand a good chance of being linked to by a news website.
And news websites generally have very high DA:
- BBC News: DA = 96
- CNN: DA = 98
- Forbes: DA = 90
- Reuters: DA = 95
- Huffington Post: DA = 72
One or two links from a high Domain Authority news site can do more for your site rankings than thousands of links from run of the mill blogging websites.
Wrapping It Up
Domain Authority is important for getting your site or blog posts listed on the first page of any search results.
Two of the most vital factors that determine DA are:
- Quality and number of external links and
- age of your domain
Aside buying an aged domain that already has high DA there are no alternate ways to increase your domain authority.
The surest and best way to increase your site’s Domain Authority is to create very high quality content that gets linked to by other sites.
And it takes time.
There’s no short-term fix for domain authority. Particularly when you consider that your new domain might be in the Google Sandbox for up to a half year (6 months).
I hope you enjoy this topic on best ways to increase your domain authority. Thanks for reading and feel free to drop your comment in case any.