Blogging is not dead: I always hear, “Blogging is dead! No future in blogging. You can’t make money blogging. You can’t grow a brand with a blog any longer! starting a blog is an exercise in futility!”
There are many individuals out there on the web who believe that blogging as a medium is already dying. Without a doubt, blogging isn’t what it used to be.
Things have changed definitely online in the last three to five years with the arise of some certain social platforms. Yet that doesn’t imply that blogging is dead or even in decline.
With the passage of time, things change, there are a lot of new cool children on the web block who are jockeying for page view and position. However to state blogging is dead underlines a lethal misconception of the idea of online marketing and current digital content patterns.
On the off chance that you’ve been worried that blogging is dead, rest assured, blogging is not dead. I have 7 signs that demonstrate that blogging is not dead. And in actuality underscores the intensity of great digital content creation.
Signs that demonstrate that blogging is not dead
#1. Over 12 Billion Searches are conducted each month
That is 12 billion chances to attract a reader to your blog by creating thoughtful, engaging and useful blog content. Accept, so not each of the 12 Billion of these searches will be pertain to your blog.
In any case, the popularity of search through Google and other engines is an indication that the effort and time you spend blogging can pay off if you are creating the quality and right content. Keep in mind, except if you are as an influential or a famous person already, the way in which your blog is found online is through search.
This is the reason topics like search engine optimization (SEO) are very important for bloggers to understand.
In spite of the fact that the idea of SEO or effecting the visibility of your blog in search engine may appear like a complicated and high tech undertaking. In all actuality, most principles of good SEO are common sense.
#2. Blogging gives brands a 15x higher ROI
Return on investment or ROI. This implies the effort and time you spend blogging can pay off big time for your brand in potential sponsorships, sales viewers and general influence.
The fact that blogging is so effective is a demonstration of the fact that the practice is perfectly healthy, live and kicking. From a digital marketing standpoint, content creation by through a blog is the best form of advertising so far you practice great principles of SEO and create compelling content.
There are billions of individuals online currently searching for content, entertainment and answers. In the event that you can attract the right eyes to your website with great content, the payoff is gigantic.
#3. 80% of blog traffic originates from new viewers
In spite of the fact that this number is only an average, even in my own statistics, I can actually attest that. I see that a larger part of my page views originate from people who are new to my website.
Every one of these new, one time only hits is a person that I have a chance to turn from a one hit wonder, to a consistent loyal reader. With such a high average for one-time readers there are things blogs and bloggers are doing well to get the eyes on their posts.
However at the same time have work to do to keep those eyes returning for more. With that amount of traffic and influence, I am completely aware that I have many chances to grow my blog. Then if 80% is a average number, it’s a major sign that blogging is still has a long life ahead.
#4. Blog posts with 1,500 words and above receive 68% more Tweets and 22% more Facebook Likes
Presently, this is most likely my favorite stat in light of the fact that not only does it represent that blogging is not dead. However it also clarifies why a few people may think blogging is dead, when it truly isn’t.
The trend with blogging truly seems to be that the longer blog posts do the better. Why? Since longer blog posts give a greater amount of content to attract readers through SEO; more words mean more odds of your post popping up in search results.
Longer posts are additionally more engaging in because they hypothetically go deeper in information and content, which implies the quality of the post is better and a reader or a viewer that discovers quality content will probably share it.
At last, these longer form blog posts are trending since they enable blogs the ability to do what they do best i.e. exhibit great writing. One of the real reasons some people think blogging is dead is on account of the fact that social media platforms have changed the game for how content is being share online.
Quite a while back, a blog that posted a daily outfit of the day (OOTD) picture with a short description may have been vigorously trafficked. However now, it’s easier to create and view that kind of content through Instagram.
In this way, the kind of content that is working for blogs specifically particularly have a tendency to be longer form posts with a lot of writing and a ton of illustrative pictures on top of that also. Blogging is not dead, however the definition of what makes a decent blog post is changing certainly.
#5. 61% of US online consumers have made a purchase based on a recommendation found in a blog
If this stat doesn’t appear as though it relates to the topic of this post, you aren’t giving careful attention. The life or death of blogging is continually going to center on the successful of blogs or sites to just one single thing- help readers.
The more customers or readers in this example that go searching for answers and finding them on in a blog post, the more reliable and dependable the blogs become.
If most people who purchase things online turn to trusted bloggers to give them a recommendation and after that take that recommendation. And then turn around to spend their money, this mutually-dependent relationship amongst customers and blogs shows how important are blogs to our economy.
At the point when individuals like things enough to spend their money on them, you know you have something great. Then when people go to blogs or websites to find answers for what they ought to spend their money on, blogs then become a very powerful living force.
#6. 21 to 35 year olds make up 53% of the total blogging population
Blogging is disputably a more youthful people game. With over half of bloggers extending from 21-35. We aren’t discussing an age group that is going away at any time in the near future. However once more, this stats is a sign that may clarify why many think blogging is dead, when it truly isn’t.
If most bloggers are under 35 and blogging has been around for over a decade now. Obviously in time, many bloggers are leaving the game and quitting the job. Not all, but rather many.
This high turnover may make some people to believe that the medium is dying. When in certainty the change is all simply part of the churn (churn is a business term that refers to an average change in an industry, individuals come and individuals go, it’s all part of the churn).
All industries encounter some sort of churn, in any case, it’s very easy to get distracted by one side of the churn, either the negative or positive outcomes. Then overlook to forget that two sides exist together to come to a general result.
If we are focused around the quantity of blogs that are dying and ignore or disregard the number of new blogs that are joining the stir, we end up seeing just the decay.
#7. Blogging is still the N01 Digital Marketing Strategy
From business ‘ big to little, blogging is still the number one way digital marketers create digital content. Truly, social media is hot on it’s tail, and for great reason.
In any case, blogging is a type of content creation that works for businesses. It implies it isn’t going anywhere at any point in the near future.
If you are a blogger now or need to start a blog yet you don’t have a business, you may think that this and some other of the statistics I have mentioned in this post are not significant to you. In any case, you don’t need to be a business to benefit from the information and strategies businesses use to promote their brand online.
The topic of this blog article is the 7 Signs that Blogging is not dead. And if you came to read this post, you are likely worried that your effort and time spent on blogging may not pay off for you on the long run.
Whatever your blogging aspirations and goals might be. The fact remains, nonetheless, that if businesses are as still spending their money and time blogging.
It’s for good reason and you shouldn’t worry over the future solvency of blogging as a medium. It will be here for a long time, you can bet on it.
What do you think? Is blogging dead or has it just quite reinvented itself? I believe blogging is not dead.
I would like to hear your thought regarding the subject in the comment box. So ensure to tell me your experience with blogs as either a content writer or a reader.