Pinterest is known as a visual search engine and serves as an online bulletin for many users. But do you know you can leverage Pinterest to promote your business and drive better traffic?
Pinterest can serve as an effective marketing channel for your business when done right.
According to recent Pinterest statistics, the platform has reached 459 million monthly active users. Plus, 2 out of 3 pinners say they use the platform to find new ideas, products, or services they can trust.
There’s a ton of reasons why you should use Pinterest to promote your business. And in this post, I’ll let you know some of them.
What is Pinterest and to use Pinterest to promote your business?
Pinterest was created in 2010 and as a visual social networking site primarily used for finding ideas and interests.
The platform serves as a catalog of ideas and to a business owner, Pinterest can help you reach your audience and showcase ideas in the form of pins (visual images).
Pinterest has a lot of niche categories and some of the popular ones include architecture, art, DIY and crafts, fashion, food and drink, home décor, science, and travel, and more.
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As a business owner, blogger, or e-commerce store owner, you can create pins to drive traffic to your site/blog/store.
So, here are the reasons why I think you SHOULD start using Pinterest to promote your business:
You can use Pinterest to promote your business via converting your audience into buyers. Based on stats, traffic from Pinterest is more likely to convert (into leads or sales) faster than from any other social media platform.
This is because most pinners are on the app to search for things to purchase. They come on Pinterest for product research when planning for various occasions.
As a business owner, you want to create pins that showcase your products making it easier for people to get what they want.
Once you create valuable content for your audience, Pinterest will reward you with traffic and you’ll be able to boost conversions for your business.
Get More Traffic
If you need more traffic to your store or blog, Pinterest is a great place to be. Pinterest is more effective at driving outbound traffic to your site.
Higher traffic and site visits begin with creating valuable, click-worthy pin images.
When you create Pinterest pins (visual images) about your product or blog post, you’re allowed to add a link that takes your audience to the corresponding page for that pin.
This, in turn, drives more traffic to your site especially when you create a ton of viral pins. Plus, Pinterest also has rich pins that let you showcase metadata directly from our site.
Pinterest lets you add inbound links to every pin you create. And you can link back from your pin to your site so your audience can be led to the source.
By posting more pins on Pinterest, you can see more visitors to your site by showcasing your content with quality visual images. If you’re struggling with generating traffic for your site and reaching your business goals, Pinterest is one platform I recommend you to try.
User engagement is incredibly high on Pinterest.
Why? Pinterest users go on to the app to simply find and share inspiring content and products.
This will help you drive quality traffic and sales for your business. When people save and share your pins, your pins are more likely to go viral and be engaged with.
Website and Social Media Integration
As a new user on Pinterest, you’re allowed to integrate your account with your website, Facebook profile, and Twitter account. How would this affect your business positively?
Linking your site will increase brand awareness. More people will be more aware of your site, blog, or store thereby driving more conversions.
Plus, if the audience likes and trusts your pins, they can decide to follow you on other social media platforms and engage with your content.
Pinterest is a great platform to discover what your target audience loves and is actively searching for. As a Pinterest user, you’ll get to figure out insights and trends on your audience including what they love, what they are.
And you can also see what’s trending at the moment during different periods of the year. When you know what’s currently trending and what your audience cares about, you can create tailored content and pins to meet their demands.
Are you convinced on how you can use Pinterest to promote your business by getting more traffic, leads and sales? Do you want to get started on Pinterest and start creating pins for your audience?
Go on to the platform, sign up and create a Pinterest business profile to get started as a business owner. Let me know if you have any questions.